Making Corporate Accountability
Transparent and Accessible
MEASURE Labs tracks corporate DEI stances, commitments, and changes over time—transforming scattered information into verified intelligence that anyone can access.
The Problem
Companies make bold DEI commitments. Some companies follow through. Others scale back quietly, hoping no one notices. Until now, tracking who's actually committed versus who's just committed to the appearance of commitment required hours of research, legal expertise, and constant monitoring.
The result?
- Consumers lack the information to make values-aligned choices
- Investors can't assess reputational risk
- Advocates can't hold companies accountable
- Corporations face no systematic pressure to maintain their commitments
Our Solution
MEASURE Labs aggregates and verifies corporate DEI commitments from ... companies across ... industries, synthesizing ... data sources and ... commitments into a single, searchable platform.
We track:
Public Commitments
CEO pledges, equity initiatives, coalition participation
Structural Accountability
Chief Diversity Officers, executive compensation tied to DEI goals
Transparency Levels
How openly companies report progress
Risk Indicators
Lawsuits, controversies, scaling back
Industry Benchmarks and Trends
Comparative analysis across sectors
Our methodology combines automated data collection with human verification, assigning each company a commitment strength score, transparency rating, and risk assessment—updated continuously as new information emerges.
Who This Serves
Consumers
Who want to support companies that actually advance equity—not just those with the best PR.
Investors
Assessing reputational risk, regulatory exposure, and long-term value alignment.
Advocates & Nonprofits
Tracking corporate accountability and identifying targets for pressure campaigns.
Journalists
Investigating the gap between corporate rhetoric and action.
HR Professionals & Job Seekers
Evaluating whether companies' internal cultures match their external promises.
Why It Matters
DEI commitments aren't just moral positions—they're material business decisions with legal, financial, and reputational consequences. When AbbVie faces a genetic information privacy class action lawsuit, or when Amazon publicly retreats from DEI commitments during a CEO transition, these aren't isolated incidents. They're patterns that become visible only when someone's watching.
We're watching.
Our Approach
We believe accountability requires three things: visibility, verification, and accessibility.
Visibility
No more digging through obscure proxy statements or parsing carefully worded press releases. Everything in one place.
Verification
We cite every source. Our AI Executive Summaries synthesize multiple data points, but you can always click through to the original documents.
Accessibility
This information shouldn't require a Bloomberg terminal or a legal team. It should be free, searchable, and designed for anyone who cares.
What's Next
Corporate accountability isn't a one-time audit—it's an ongoing process. As we expand our database and refine our methodology, we're building tools for:
- Real-time alerts when companies change their commitments
- Comparative analysis across industries and competitors
- Public APIs for researchers, journalists, and advocacy organizations
- Deeper integration of financial data and ESG metrics
MEASURE Labs isn't just a database. It's infrastructure for a more transparent economy—one where companies can't quietly abandon commitments without consequence, and where the public has the tools to hold them accountable.